CLIENT AVATAR DEEP DIVE WORKBOOK
A free, therapist-centered workbook to help you clarify who you’re meant to work with, without the pressure, jargon, or marketing noise.
WHAT YOU’LL LEARN
Inside this workbook, you’ll explore the emotional, relational, and somatic patterns of the clients who bring out your best work. You’ll discover the themes they tend to carry, the struggles they move through, the longings they rarely speak aloud, and the way their nervous system responds to stress. You’ll learn how to describe your work in clear, grounded language that reflects the reality of the clients you support, rather than marketing jargon or generic niche labels.
This process gives you a deeper understanding of who your practice is truly built around, which makes your messaging, boundaries, and clinical presence feel more aligned.
WHAT’S INSIDE
This workbook walks you through a guided reflection process that helps you understand your ideal client at a much deeper level. You’ll move through exercises on the clients who bring out your strongest clinical work, the emotional landscape they often live in, the nervous system patterns they experience, the shifts that realistically happen over time, and the language they use to describe their internal world.
You’ll also craft a six-sentence client avatar summary and a powerful aligned message that becomes the foundation for your website, your marketing, and your clarity as a therapist.
THE REAL PROBLEM
Most therapists enter private practice with only a vague sense of who they want to work with. They start their practice with unclear messaging, clients who feel mismatched, and patterns that recreate the strain they experienced in agency work. Many therapists quietly wonder why their marketing feels confusing or why their caseload feels draining, even when they “did everything right.”
The problem isn’t a lack of skill or commitment. It’s a lack of clarity—a deeper understanding of who your nervous system can support sustainably.
This workbook helps you discover that clarity from the inside out.
IMAGINE THIS
Imagine building a practice where the clients who find you feel immediately aligned with your strengths and presence. Imagine showing up to session feeling grounded instead of braced. Imagine being able to describe your work in a way that feels genuine and human, without performing or trying to sound like a marketer.
When your client avatar feels true and aligned, your entire practice begins to feel steadier. Your decisions become easier, your messaging becomes clearer, and your workday becomes more manageable. You begin to attract clients who fit the way you naturally work.
ARE WE A GOOD FIT?
This workbook is designed for therapists who want clarity, not pressure. It’s for clinicians who are tired of vague niche statements and want to understand who they are most effective with, clinically and relationally. It is especially supportive for therapists rebuilding after burnout, therapists shifting into private pay, and therapists who want their practice to feel more grounded and sustainable.
If you value depth, alignment, integrity, and nervous-system-conscious guidance, you will find this workbook deeply supportive.
WHY THIS WORKS
This process works because it is rooted in clinical truth rather than marketing trends. Your ideal client emerges from your presence, your nervous system, your lived experience, and your strengths—not from external formulas. When you understand the emotional patterns and internal world of the clients you’re drawn to, your messaging becomes more honest and your practice becomes more grounded.
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ABOUT THE CREATOR
Created by Lisa Reidsema, LMHC, founder of Craft Your Practice™ and the Craft Your Practice Method™.
Lisa is a therapist, author, educator, and practice mentor who helps clinicians build sustainable, nervous-system-aligned private practices that support their humanity instead of draining it.
