You’re in. Nico’s here to help you name what you’re really about.
Let’s make your work easier to describe and easier to build around.
Welcome, [[first_name]].
You’ve just brought Nico onto your team, and if your niche or practice identity has felt vague, scattered, or like you’re “kind of for everyone,” this is where things start to click into place.
Nico is our Head of Niche & Practice Identity.
He’s who therapists turn to when they’re doing good work but struggling to explain what they actually do, who it’s for, or how it all fits together.
If everything sounds “fine” but nothing feels distinct?
That’s Nico’s specialty.
He’ll help you sort through your experience, interests, and instincts to uncover the thread that makes your work feel coherent, clear, and truly yours.
Not trendy. Not forced.
Just a niche that feels true and maintainable.
Here’s what to expect next:
đź“© Your first email from us will arrive shortly.
Inside, you’ll find Nico’s first step — a simple way to start thinking about what you’re really about (even if it’s still fuzzy right now).
Until then, no need to overthink or rush.
You don’t have to be everything to everyone.
Nico’s here to help you figure out what’s yours to own.
Talk soon,
Lisa and the Craft Your Practice team
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