Niche Clarity: Finding and Owning Your Specialty
A gentle, structured process to help you uncover the specialty that aligns with your strengths, values, and the work you’re meant to do.
If you're tired of feeling unsure about your niche—or worried that choosing one will limit your practice—this course helps you gain clarity with confidence, purpose, and ease.
What You’ll Learn
In Niche Clarity, you’ll learn a simple, grounded process for discovering the specialty that truly fits you—not the one you think you’re “supposed” to choose. You’ll explore your strengths, clinical style, values, personality, and the work that lights you up so you can make niche decisions with confidence instead of fear.
You’ll learn how to identify patterns in the clients you naturally help most, how to align your niche with your long-term goals, and how to choose a specialty without feeling boxed in or limited. You’ll also learn how to communicate your niche clearly so the right clients can find you with ease.
What’s Included
Niche Clarity gives you a thoughtful, guided process for uncovering the specialty that aligns with who you are as a therapist. Inside the course, you’ll find video lessons, guided reflections, worksheets, and prompts that help you explore your strengths, interests, clinical gifts, and the type of work that feels most energizing and sustainable for you.
You’ll receive step-by-step guidance to help you sort through your ideas, identify patterns, and make decisions without pressure or perfectionism. You’ll also get clear examples, frameworks, and scripts to help you understand what a niche really is — and what it isn’t.
Everything is designed to help you move from uncertainty to clarity so you can articulate your specialty confidently, attract the right clients, and build a practice that feels aligned and meaningful.
THE REAL PROBLEM
Most therapists don’t struggle with choosing a niche because they lack passion or direction. They struggle because they’ve been told a dozen conflicting things about what a niche should be — and almost none of it feels aligned. You’re encouraged to “pick something,” but nobody teaches you how to actually figure out what fits you, your values, your strengths, and the work you’re truly meant to do.
So you end up feeling pressured to choose too quickly or guilty for not knowing yet. You worry you’ll limit your practice, lose clients, or box yourself into something that doesn’t feel authentic. Or you freeze completely, afraid of making the wrong choice.
The real problem isn’t that you don’t have a niche.
It’s that you haven’t had a calm, grounded, therapist-friendly way to discover one.
Niche Clarity gives you a thoughtful process that removes the pressure, the guesswork, and the fear — so you can choose a specialty that feels right, not forced.
Imagine This
Imagine finally having clarity about the kind of therapist you are — and the kind of work you’re meant to do. Imagine being able to describe your specialty with confidence instead of hesitation, and feeling a sense of relief because everything suddenly makes more sense.
You’re no longer overwhelmed by endless possibilities or comparing yourself to what everyone else is doing. You have a clear sense of direction. You know who you help best, how you help them, and why your work matters.
Your marketing feels easier.
Your website feels more aligned.
Your caseload starts to make sense.
Clients who fit you begin finding you more naturally.
And instead of feeling pressured or boxed in, you feel grounded, energized, and connected to your work in a deeper way.
Start Your Niche Journey with Clarity and Confidence
The Evergreen version gives you immediate access to the full process so you can begin discovering your specialty today — with guidance you can return to again and again as your practice evolves.
Evergreen Version
Get immediate access to the full Niche Clarity curriculum, including video lessons, guided reflections, worksheets, and therapist-friendly frameworks that help you identify a niche that feels authentic and aligned. Move through the material at your own pace and revisit it anytime as your practice grows.
A cohort version of Niche Clarity is coming soon. Enroll in the Evergreen version now to begin your clarity journey today.
Are We a Good Fit?
Niche Clarity is a great fit if you’re a therapist who wants to understand your specialty in a way that feels natural, authentic, and aligned—not forced or rushed. If you’ve been feeling unsure about your niche, second-guessing yourself, or worried about choosing the “wrong” specialty, this course is designed to help you breathe, slow down, and discover what truly fits.
It’s for you if you want more intention behind your work, if you’re craving clarity about who you help best, or if you’re ready to feel more confident in how you talk about your work. You don’t need to have it figured out before you start—you just need to be open, curious, and willing to explore.
If you value reflection, alignment, and doing things in a therapist-centered way, you’ll feel right at home in this course.
Why This Works
Most therapists don’t struggle to choose a niche because they lack passion or direction — they struggle because the process has never been explained in a way that feels safe, grounded, or authentic. Niche Clarity works because it gives you a thoughtful, therapist-centered framework that helps you explore your strengths, values, and clinical identity without pressure or perfectionism.
Instead of forcing yourself into a niche that doesn’t feel quite right, you’ll work through a process that reveals the patterns already present in your clinical work and natural abilities. You’ll discover the type of client you help best, the work that energizes you, and the specialty that aligns with the future you want to build.
This method works because it honors who you are — not who you think you’re supposed to be. It’s reflective, supportive, and practical, helping you gain clarity you can feel, not just think through. When you understand your niche from the inside out, everything else in your practice starts to fall into place.
About Your Instructor
I’m Lisa Reidsema, LMHC — a trauma therapist, private practice owner, and educator who has helped countless therapists build practices that feel both grounded and aligned. When I first began my own practice, I struggled with the same questions so many therapists face: What is my niche? Who do I help best? What kind of therapist am I really meant to be?
Over time, I discovered that niche clarity isn’t about choosing a label. It’s about understanding yourself — your strengths, your values, your clinical gifts, and the type of work that feels meaningful and sustainable to you. That insight led me to develop a reflective, therapist-centered approach to niche discovery.
Niche Clarity brings together the exact process I wish I had when I started: a gentle, structured way to explore who you are as a therapist so you can make confident decisions that support the practice you want to build. My goal is to help you find a specialty that feels authentic, energizing, and deeply aligned with your work.
FAQs
How long do I have access to the course?
What if I still have no idea what my niche is?
Will choosing a niche limit my practice?
Can I take this course if I’m still in agency work or not fully in private practice yet?
How much time will I need each week?
Is this course only for new therapists?
What if I choose the “wrong” niche?
Is there a cohort version?
Do you offer refunds?
You don’t have to figure out your niche alone.
Finding clarity doesn’t have to feel overwhelming, pressured, or confusing. With the right guidance and a grounded, reflective process, you can uncover a specialty that feels authentic, sustainable, and aligned with the kind of therapist you’re becoming.
Niche Clarity gives you the structure, support, and clarity you need to move forward with confidence. If you're ready to understand who you help best—and why—this is your next step.
Start your clarity journey today and discover the niche that truly fits you.
You can begin today and revisit the process anytime as your practice grows.
