Therapist Branding Bootcamp
A clear, confidence-building approach to defining who you are as a therapist, how you stand out, and how to communicate your uniqueness in a way that feels natural and grounded.
Start now with evergreen access. A cohort version is coming later, but if you don’t want to wait, one-on-one coaching is available anytime.
What You’ll Learn
Inside Therapist Branding Bootcamp, you’ll learn how to create a clear, authentic brand that reflects who you are as a therapist and the unique value you bring to your clients. Instead of trying to sound like everyone else, you’ll learn how to articulate your professional identity in a way that feels natural, grounded, and aligned with your clinical style.
You’ll learn how to identify the themes, strengths, and patterns that make your work meaningful—and how to translate that into language, visuals, and messaging that clients immediately connect with. You’ll discover how to talk about your work clearly and confidently, how to define what sets you apart, and how to position yourself in a way that feels supportive rather than salesy.
You’ll gain clarity on how to refine your online presence, how to create a consistent message across platforms, and how to build a brand that feels steady, recognizable, and true to your values. By the end, you’ll have a brand foundation that supports your practice, strengthens your confidence, and makes every marketing decision easier.
What’s Included
Therapist Branding Bootcamp gives you a complete, therapist-centered framework for clarifying your identity, refining your message, and building a brand that truly reflects who you are and how you help. You’ll receive a focused video lesson that walks you through each step of the branding process, helping you connect the deeper meaning of your work to the way you communicate it publicly.
You’ll also receive a thoughtfully designed, printable worksheet that guides you through the reflection and clarity work essential to building a strong brand foundation. This worksheet helps you explore your strengths, your clinical voice, your values, and the themes that shape your therapeutic identity, making it easier to translate those insights into clear messaging.
The evergreen version gives you immediate access so you can begin shaping your brand at your own pace. A cohort version will be offered in the future for therapists who want more community support, accountability, and live feedback as they deepen their branding work.
And if you want personal guidance sooner, one-on-one coaching is available anytime, giving you the opportunity to refine your brand with individualized support.
THE REAL PROBLEM
Most therapists don’t struggle with branding because they lack skill, expertise, or something meaningful to say. They struggle because no one ever teaches us how to translate the depth of our work into language and visuals that feel authentic. Instead, therapists end up guessing, blending in, or trying to fit themselves into generic practice templates that don’t reflect who they actually are.
The deeper issue is that branding isn’t about logos or colors — it’s about identity. And identity work brings up vulnerability, uncertainty, and the fear of getting it “wrong.” Many therapists quietly worry that they don’t stand out, that their website sounds like everyone else’s, or that their message doesn’t fully capture the heart of their work.
Without clarity, it becomes harder to attract the right clients, harder to feel confident in your marketing, and harder to make decisions about your practice. Therapists end up relying on luck, hoping clients “just find them,” or avoiding visibility because they don’t know how to talk about what they do in a way that feels true.
It’s not that you don’t have a brand.
It’s that you were never shown how to uncover it.
Therapist Branding Bootcamp gives you the structure to do exactly that.
Imagine This
Imagine having a brand that finally feels like you—not a template, not a generic “therapist voice,” and not something you cobbled together because you felt like you had to. Instead, your message is clear, your language is confident, and your presence reflects the depth of the work you do every day.
Imagine sitting down to write an Instagram caption, update your website, or describe your niche, and the words come easily because you know exactly how to talk about your work. You’re no longer second-guessing every sentence or wondering how to “sound professional.” You already know what to say and how to say it.
Imagine that your brand guides your marketing decisions instead of making them harder. You know which clients you’re speaking to, what sets you apart, and how to communicate what matters most—without feeling salesy, performative, or out of alignment.
Imagine feeling grounded and confident when someone asks, “So what do you do?” and having the clarity to answer in a way that resonates deeply with the clients you most want to serve.
Imagine seeing your practice grow not through force or hustle, but because who you are is finally visible—clearly, consistently, and authentically.
That’s what Therapist Branding Bootcamp makes possible.
Invest in a Brand That Reflects Who You Really Are
Therapist Branding Bootcamp gives you a clear, supportive framework for discovering your therapist identity, refining your message, and building a brand that feels aligned, grounded, and genuinely representative of the work you do. Instead of trying to force yourself into marketing tactics or templates that never felt quite right, you’ll learn how to translate your clinical voice into a brand that supports your practice for years to come.
The full course, including the guided video lessons and the reflective brand-clarity worksheet, is $397.
This work pays for itself many times over. When your brand is clear, clients connect with you more easily, marketing becomes simpler, and every decision about your practice feels more focused. A strong brand makes your presence more recognizable, your message more confident, and your visibility more impactful.
A cohort version of Therapist Branding Bootcamp will be offered in the future for therapists who want deeper support, accountability, and community as they develop their brand. But with the evergreen version, you can begin now, move at your own pace, and revisit the material whenever you need clarity.
If you’d prefer more personalized guidance, you can add a one-on-one coaching session at any time to refine your brand and get tailored support for your practice. Coaching is available whenever you’re ready and does not require waiting for the cohort launch.
Your investment:
Therapist Branding Bootcamp
$397
Optional 1:1 coaching is available separately.
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Are We a Good Fit?
Therapist Branding Bootcamp is a great fit for you if you’re ready to stop feeling invisible in a crowded field and want a brand that genuinely reflects your strengths, your personality, and the heart of your clinical work. It’s designed for therapists who want clarity, direction, and a way to communicate their message without feeling pressured to sound like everyone else.
It’s right for you if you’ve struggled to put your work into words, if your website doesn’t capture who you really are, or if you find yourself overthinking what to say because it never feels quite right. This course is ideal for therapists who know they have something meaningful to offer but haven’t yet found the language or identity that makes them feel grounded and confident.
If you’re tired of guessing, tired of blending in, or tired of feeling like your online presence doesn’t match your clinical expertise, you’ll find the support and clarity you’ve been looking for. This isn’t about becoming a performer or creating a personality. It’s about uncovering who you already are and expressing it with ease and authenticity.
If you want a clear, supportive, identity-driven approach to branding — one that honors your values and your voice — you’re in the right place.
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Why This Works
Therapist Branding Bootcamp works because it approaches branding the way therapists actually process identity: through reflection, clarity, and connection to meaning—not performance or marketing pressure. Most branding advice tells therapists to “stand out,” “speak to pain points,” or “find your niche,” but those approaches often feel forced, inauthentic, or disconnected from the heart of the work.
This course takes a different path. It helps you look inward first—into your values, your voice, your clinical style, and the themes that naturally shape how you help. When branding grows out of who you are, it becomes easier to express, easier to maintain, and easier for clients to connect with. There’s no acting, no performance, and no trying to be anyone other than yourself.
It also works because it removes the overwhelm. Instead of trying to reinvent your whole presence at once, you learn to build a brand layer by layer: identity clarity, message clarity, and aligned communication. Each step feels manageable, grounded, and supportive.
And it works because it’s not about becoming “the best marketer.” It’s about becoming more visible as yourself. When you’re clear on your identity and confident in your message, everything else in your practice—your website, your content, your conversations—becomes more natural and aligned. That’s what makes branding effective, sustainable, and truly transformative.
Instructor
Hi, I’m Lisa Reidsema, LMHC—a therapist, author, and private practice mentor who has spent years helping clinicians build practices that feel meaningful, sustainable, and aligned with who they really are. After navigating my own journey through agency work, insurance panels, private pay transitions, and business growth, I learned how essential it is for therapists to have a brand that reflects their true voice.
My work blends structure, clarity, and compassion. I understand how vulnerable it can feel to talk about who you are as a therapist and how challenging it can be to translate the depth of your work into words, visuals, and messages that clients instantly understand. I’ve supported many clinicians through this process, and I know that authentic branding isn’t about polish—it’s about alignment.
Therapist Branding Bootcamp was created to give you the grounding, the guidance, and the clarity we were never taught. You don’t need to sound like a marketer or create a persona. You just need to uncover the language and identity that already lives in your work—and express it with confidence.
I’m honored to guide you through this process and support you in building a brand that feels like home.
FAQs
How long will I have access to the course?
Do I need a niche before I start this course?
What if I feel uncomfortable talking about myself or my work?
Do I need to redesign my whole website to benefit from this?
How long does it take to see results?
What if I want more personalized support?
Is there a refund policy?
Ready to Build a Brand That Feels Like You?
You don’t need a marketing persona or a polished script to stand out. You just need clarity about who you are as a therapist and the confidence to express it in a way that feels natural, grounded, and true. Therapist Branding Bootcamp gives you the guidance, structure, and support to make that clarity possible.
If you’re ready for a brand that reflects your identity, strengthens your presence, and makes every part of your practice feel more aligned, this is your next step.
