MARKETING THAT FEELS AUTHENTIC
The visibility curriculum that begins where clinical training ends
A grounded, therapist-aligned approach to marketing that helps you attract the right clients — without becoming salesy, performative, or disconnected from your clinical values.
Clinical training teaches you how to hold space, protect boundaries, and center the client.
It does not teach you how to communicate your work publicly.
Marketing That Feels Authentic fills that gap. It teaches therapists how to build visibility in a way that feels ethical, regulated, and true to who they are—so marketing becomes an extension of your clinical voice, not a separate role you have to force yourself into.
Whether you begin today with the evergreen version or join the live cohort starting July 13th, you’ll learn how to build visibility that feels aligned, steady, and sustainable over time.
What You’ll Learn
Inside Marketing That Feels Authentic, you’ll learn how to communicate your work clearly and confidently—without abandoning your clinical identity or ethical boundaries.
Instead of trying to sound like an influencer or follow generic marketing advice, you’ll learn how to translate your therapeutic work into language that clients can actually feel and understand. You’ll gain clarity around where your ideal clients are, how they make decisions, and how to show up in those spaces in a way that feels natural and grounded.
You’ll learn how to speak about your work without oversharing, overexplaining, or performing. You’ll understand the psychology behind client choice and how to communicate safety, clarity, and fit without pressure, manipulation, or gimmicks.
By the end of the course, you’ll know how to market like a therapist: with steadiness, intention, and a voice that genuinely feels like your own.
What’s Included
Marketing That Feels Authentic gives you a complete, therapist-centered system for building visibility in a way that feels grounded and aligned. The guided lesson walks you through the deeper “why” behind effective therapist marketing, helping you understand what to share, how to share it, and how to communicate with clarity without compromising ethics or clinical boundaries.
You’ll receive a thoughtfully designed worksheet to help you map out your message, understand your ideal client’s journey, and create a sustainable visibility plan that supports your capacity. This structure helps you break out of avoidance, perfectionism, and overwhelm by giving you one clear place to organize your ideas, track your presence, and develop language that feels like your own.
With the evergreen version, you’ll get immediate access so you can begin right away, move at your own pace, and revisit the material as often as you need. For therapists who want deeper guidance, real-time feedback, or support working through visibility fears, the July 13th cohort offers a live, supportive experience where you can practice your voice, refine your messaging, and receive personalized coaching.
And if you prefer a more individualized approach, one-on-one coaching is available anytime. Coaching allows you to refine your messaging with direct guidance, ask specific questions, and build your marketing presence with support tailored to your personality, your practice, and your goals.
THE REAL PROBLEM
Marketing was never taught as part of clinical training.
Most therapists don’t struggle with marketing because they’re shy, inexperienced, or “bad at promoting themselves.” They struggle because traditional marketing models were never designed for clinicians.
Therapists are trained to center others, protect boundaries, and work within ethical constraints. Then, when private practice begins, the expectation abruptly changes: be visible, talk about yourself, and build an audience. But no one explains how to do that in a way that aligns with clinical values or respects the therapist’s role.
The issue isn’t that you don’t know how to market.
It’s that a therapist-aligned marketing curriculum was never offered.
Without that curriculum, therapists are left sorting through advice meant for entrepreneurs and influencers—much of which feels too loud, too sales-driven, or ethically misaligned. The result isn’t failure; it’s hesitation, avoidance, and uncertainty.
Marketing That Feels Authentic provides the missing curriculum: a clear, ethical, therapist-centered way to communicate your work and build visibility without compromising who you are as a clinician.
Imagine This
Imagine sitting down to write a post, record a short video, or update your website and feeling calm, clear, and connected to your message instead of overwhelmed or anxious. Imagine knowing exactly how to describe your work — not in vague clinical terms, but in language that feels warm, human, and immediately resonant for the clients you most want to attract.
Imagine having a consistent presence online or in your community that doesn’t burn you out or take over your life. A presence that feels like an extension of your therapeutic voice instead of a performance.
Imagine watching aligned clients reach out because something in your messaging made them feel seen, understood, and safe. They already feel connected to your tone, your clarity, and your way of working before they walk into the room.
Imagine feeling at ease with being visible. Not pressured, not performative — just grounded and steady as you share your work in a way that feels natural and sustainable.
And imagine building a practice that grows not because you forced yourself into someone else’s strategy, but because you finally found a way to show up that honors who you are, how you work, and what you bring to the clients you serve.
That is what Marketing That Feels Authentic makes possible.
Choose the Version That Fits Your Practice
Evergreen—Self-Paced Access
Move through the lessons on your own schedule with immediate access to the full curriculum. This version is ideal if you want clarity now without waiting for a live start date.
Includes full course access, the Authentic Messaging Framework, all templates and examples, guided reflection prompts, and lifetime updates. You can begin instantly and return to the material anytime.
COHORT VERSION — Live Support & Community
Work through the course with structure, accountability, and real-time support. This version is perfect if you want connection, guidance, and group momentum.
Includes weekly live sessions, coaching and feedback, a private cohort community, replays of all calls, structured pacing, and full access to the entire course plus future updates.
CHOOSE YOUR version
Are We a Good Fit?
Marketing That Feels Authentic is a perfect fit if you’ve been trying to grow your practice but keep feeling stuck, overwhelmed, or unsure about how to talk about your work. It’s designed for therapists who want to attract aligned clients, build consistent visibility, and develop a stronger presence without compromising ethics or authenticity.
It’s right for you if you’re tired of overthinking every post, hesitating every time you think about visibility, or feeling like you’re supposed to become someone louder, bolder, or more performative just to get clients. This course is made for therapists who want a grounded, sustainable, values-driven approach to showing up—one that honors their sensitivity, their ethics, and their clinical voice.
If you want to understand how clients actually choose a therapist, how to communicate your work cleanly and clearly, and how to stay regulated while being visible, you’ll feel deeply supported here. You don’t need to force yourself into unnatural strategies or push through discomfort alone. You just need a clear path and a therapist-aligned way to communicate your work.
If you’re ready for a more grounded, confident, and aligned approach to marketing, this is your next step.
Why This Works
Marketing That Feels Authentic works because it treats visibility as a learnable skill—not a personality trait or a performance.
Instead of teaching tactics in isolation, this course helps you understand how clients choose a therapist and how to communicate from your regulated, grounded clinical presence. Marketing becomes less about “putting yourself out there” and more about speaking clearly from the role you already know.
The system respects both sides of visibility: the practical mechanics and the internal experience of being seen. You learn how to show up consistently without forcing yourself into strategies that don’t fit and without burning out trying to keep up with external expectations.
Once you understand how to communicate from your authentic clinical voice, the skill becomes portable. You’ll use it in your website copy, your content, your referral conversations, and throughout your career.
You’re not learning how to perform.
You’re learning how to translate your work into language clients can receive.
ABOUT YOUR INSTRUCTOR
I’m Lisa Reidsema, LMHC—a therapist, author, and practice owner who built a thriving private practice without ever relying on tactics that felt salesy, performative, or out of alignment with who I am.
For years, I tried to market my practice the way “experts” told me to, and every strategy felt wrong. It wasn’t until I stopped trying to sound like other people and started speaking from my values and my clinical voice that everything changed. Clients began finding me because my message finally felt like me.
Now I teach other therapists how to market their work in a way that feels grounded, ethical, and deeply authentic—no gimmicks, no manipulation, and no pressure to become someone you’re not.
If you’ve ever felt like marketing was the hardest part of being in private practice, you’re not alone. And you don’t have to figure it out the hard way. I’m here to help you find your voice, your confidence, and your own authentic way of reaching the clients who need you.
FAQs
Do I need to already be good at marketing to benefit from this course?
What if I’m introverted or hate being on social media?
Will this help me if I’m new to private practice?
How long does it take to start seeing progress?
Does this course guarantee more clients?
How long will I have access to the course?
What’s the difference between Evergreen and the Cohort?
You deserve a way of marketing that feels like you.
Marketing doesn’t have to feel performative, overwhelming, or disconnected from your values. With the right framework, it can feel clear, steady, and aligned with your clinical work.
Marketing That Feels Authentic teaches the visibility curriculum that comes after clinical training, so you can communicate your work with confidence and integrity.
Choose the version that fits your needs and begin the next phase of your professional education.
