The Private Pay Transition
A clear, grounded roadmap for moving out of insurance and into a sustainable private-pay practice—without losing yourself, your clients, or your stability.
Start now with the evergreen version. A cohort experience will be offered in the future for deeper support.
What You’ll Learn
Inside The Private Pay Transition, you’ll learn a thoughtful, step-by-step approach to moving away from insurance and into a private-pay practice that feels grounded, sustainable, and aligned with your values. This course gives you a clear path so you don’t have to guess, overthink, or navigate this transition alone.
You’ll learn how to understand your readiness, how to prepare your systems, and how to make decisions that support both your clinical identity and your financial stability. You’ll gain clarity on how to communicate with clients, how to decide which panels to leave and when, and how to create a plan that feels safe, paced, and appropriate for your specific situation.
You’ll also learn how to build the confidence needed to shift your fees, set boundaries, and make choices that support your wellbeing and your long-term vision. By the end, you’ll have a clear roadmap that helps you move into private pay with steadiness instead of fear.
What’s Included
The Private Pay Transition gives you a complete, therapist-focused framework for leaving insurance and stepping confidently into private pay. The course includes a clear, guided video lesson that walks you through each stage of the transition, helping you understand your timing, your options, and the steps that will support your long-term stability.
You’ll receive a therapist-friendly worksheet designed to help you organize your decisions, outline your transition plan, and map out how and when to make each shift. This makes the process feel structured, predictable, and far less overwhelming.
Everything is designed to be simple, doable, and supportive—created for therapists with full caseloads, busy schedules, and real-life responsibilities.
A cohort version of The Private Pay Transition will be offered in the future for deeper support, but the evergreen version gives you immediate access so you can begin preparing at your own pace.
And if you ever want personalized guidance, you can add a one-on-one coaching session at any time to help you tailor your transition plan to your practice, your clinical style, and your goals.
THE REAL PROBLEM
Most therapists don’t struggle with private pay because they lack skill, experience, or value. They struggle because no one ever teaches them how to safely and thoughtfully transition away from insurance. The path is rarely explained, and the fear of making the wrong move keeps so many clinicians stuck.
The truth is that leaving insurance is not simply a business decision. It stirs up clinical identity questions, financial concerns, fears about abandonment, worries about your caseload, and doubts about whether clients will stay. It’s emotional, layered, and deeply personal—and trying to navigate all of that alone can feel overwhelming.
Without a clear process, therapists end up second-guessing every choice. They wonder if they should drop one panel at a time or all at once, when to raise their fees, how to communicate with clients, what to say when someone asks about insurance, and how to make the shift without causing instability.
It’s not that you don’t know how to run a practice. It’s that you were never given a structure that supports you through one of the most vulnerable transitions in private practice.
The Private Pay Transition gives you that structure.
Imagine This
Imagine waking up without the weight of insurance panels dictating your schedule, your income, or your clinical decisions. Instead of worrying about denials, audits, and low reimbursements, you feel steady, clear, and in control of your practice.
Imagine knowing exactly when and how to leave each panel—no panic, no guessing, no hastily drafted emails or late-night anxiety spirals. You have a plan that makes sense, one that protects your stability and honors your clinical values.
Imagine setting a fee that reflects your expertise and not feeling guilty about it. Your energy feels different. You have more time, more spaciousness, and more breathing room in your calendar.
Imagine talking with clients about your transition with confidence and compassion, knowing exactly what to say and how to support them through the change. Some stay, some don’t—and both feel okay because you’re grounded in clarity rather than fear.
Imagine building a practice that supports your well-being—emotionally, financially, and energetically—because you finally stepped into private pay in a way that felt thoughtful, gentle, and aligned.
That’s the experience The Private Pay Transition makes possible.
Invest in a Transition That Supports You
The Private Pay Transition gives you a clear, structured, therapist-centered roadmap for moving out of insurance and into a private-pay practice that feels stable, sustainable, and aligned with your values. This is the guidance most clinicians wish they had when they first started considering private pay—steady, thoughtful, and emotionally grounded.
The full course, including the guided video lesson and the printable transition-planning worksheet, is $497.
For most therapists, this investment pays for itself quickly. One private-pay client can cover the entire cost, and the clarity you gain allows you to move forward with confidence instead of staying stuck in fear or indecision.
The core lesson gives you clarity right away, but the real transformation unfolds over time as you make thoughtful decisions, communicate with clients, and move through your transition at a pace that feels grounded and sustainable.
A cohort version of The Private Pay Transition will be offered in the future for therapists who want additional support, accountability, and community. But with the evergreen version, you can begin today with immediate access and move at your own pace.
If you want personalized guidance at any point, you can add a one-on-one coaching session to help you tailor your transition plan to your practice and goals.
Your investment:
The Private Pay Transition
$497
Optional 1:1 coaching available separately.
Start The Private Pay Transition
Are We a Good Fit?
The Private Pay Transition is a great fit for you if you’re feeling the pull toward private pay but also the fear that comes with stepping away from insurance. It’s designed for therapists who want clarity, emotional steadiness, and a path that feels aligned with both their values and their reality.
It’s right for you if you’re tired of feeling controlled by insurance panels, overwhelmed by low reimbursements, or stretched thin by documentation and administrative demands. It’s for therapists who want more freedom in their schedules, more balance in their lives, and more control over their clinical work—without compromising their integrity or their care for clients.
This course is especially helpful if you’ve been thinking about going private pay for months or years but haven’t made the move because you’re unsure where to start. If you crave structure, reassurance, and a plan that feels doable, compassionate, and grounded, you’re exactly who this course was created for.
You don’t need to rush, overhaul your practice, or take dramatic risks. You simply need a guided, thoughtful process that supports you one step at a time.
Start The Private Pay TransitionWhy This Works
The Private Pay Transition works because it’s built around how therapists actually think, feel, and make decisions. This isn’t a pressure-based “business push.” It’s a relational, paced, emotionally intelligent process that honors your clinical identity and your real-life responsibilities.
Instead of telling you to “just raise your rates” or “just drop insurance,” this approach helps you understand your timing, your readiness, and the practical steps that support your stability. It blends the logistical pieces — fees, communication, timelines, panel decisions — with the emotional realities of fear, doubt, guilt, and worry that almost every therapist carries during this transition.
It works because it gives you a structure.
A place to start.
A way to move forward that feels safe instead of overwhelming.
It also works because it respects your pace. You don’t have to do everything at once, make sudden decisions, or risk destabilizing your practice. You follow a clear path, one step at a time, supported by guidance that helps you stay grounded rather than reactive.
When you combine clarity with emotional steadiness, the transition becomes not just possible — but empowering. That’s why this approach doesn’t just change your practice; it changes your relationship with your work.
Instructor
Hi, I’m Lisa Reidsema, LMHC—a therapist, coach, and private practice mentor who has helped countless clinicians build practices that feel sustainable, ethical, and truly aligned with who they are. I’ve lived through every stage of practice building myself: agency burnout, insurance panel overwhelm, private pay transitions, and the ongoing work of creating a business that supports both your clients and your wellbeing.
My work blends structure with compassion. I believe therapists deserve clear, realistic guidance—not pressure, not hustle culture, and not business advice that ignores the emotional realities of our work. Everything I teach comes directly from real-life experience, real mistakes, and the clarity that comes from finding a more grounded way forward.
The Private Pay Transition was created because so many therapists try to make this shift alone, feeling scared, guilty, or unsure where to start. You don’t have to navigate that in isolation. With the right support and a thoughtful roadmap, leaving insurance can feel steady, empowering, and deeply aligned with your values.
I’m honored to guide you through this process as you move toward a practice that works better for you — emotionally, financially, and clinically.
FAQs
How long will I have access to the course?
Is this only for therapists who are ready to drop all insurance right now?
What if I’m worried my clients won’t stay?
Do I need a full marketing plan before I begin?
How long will my transition take?
What if I want more personalized support?
Is there a refund policy?
Ready to Step Into a Private-Pay Practice With Confidence?
You don’t have to stay stuck in fear, overwhelm, or uncertainty. The Private Pay Transition gives you a clear, supportive path through one of the biggest changes you’ll make in your practice—and you get to move through it in a way that feels grounded, ethical, and aligned with who you are as a therapist.
If you’re ready for more stability, more freedom, and more control over your schedule, income, and energy, this is your next step
Start The Private Pay Transition